Pharma PPC

Paid search that fills your franchise pipeline instead of your bounce rate

Q: Can pharmaceutical companies advertise on Google?

Yes, within limits. Google restricts prescription-drug promotion and requires certification for certain healthcare categories, and rules vary by country. B2B advertising — franchise opportunities, contract manufacturing, machinery, export sourcing and recruitment — is generally permitted and is where we focus.

Q: What does pharma PPC management cost?

Management starts at ₹24,999 per month, separate from your ad spend. For most B2B pharma campaigns a meaningful starting media budget is ₹40,000 to ₹1,50,000 per month depending on geography and competition.

Q: How quickly do PPC leads start coming in?

Usually within the first two weeks. The first four to six weeks are largely a learning phase — pruning search terms and calibrating bids — after which cost per qualified enquiry typically stabilises well below its initial level.

Q: Do you build the landing pages too?

Yes, and we insist on it. Sending paid clicks to a slow, general-purpose page is the most common reason pharma PPC underperforms. Our landing pages are built on the same static architecture as our websites.

Paid search in pharma has two failure modes: policy rejection, and traffic landing on a page that takes four seconds to appear. Both are avoidable. We handle the policy surface carefully and land every click on a page built to the same sub-second standard as the rest of our work.

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<1.0s: Landing page LCP
Weekly: Search-term pruning cadence
CPL: The metric we report on
₹24,999: Management from, per month

Where paid search works in pharma

It works best where intent is commercial and the offer is B2B: franchise enquiries, third-party manufacturing RFQs, machinery and packaging, export buyer acquisition, and recruitment. It works poorly, and often violates policy, when it edges toward prescription-drug promotion to the public.

We scope campaigns to the first category and keep them there. Google's healthcare and medicines policies restrict prescription-drug advertising and require certification in specific categories — we structure accounts to stay clearly inside those lines.

What we run

Search campaigns

Tight ad groups on franchise, manufacturing and export intent with aggressive negative-keyword hygiene.

Landing page builds

Purpose-built pages, not homepage dumps — one offer, one form, sub-second load.

Lead qualification

Form logic that filters tyre-kickers before they reach your sales team.

Conversion tracking

Server-side and offline conversion import, so you optimise on closed enquiries not form fills.

Export market targeting

Geo and language-segmented campaigns for international buyer acquisition.

Policy management

Ad copy and destination review against healthcare policy before spend, not after suspension.

How we report

One number leads every report: cost per qualified enquiry. Impressions, CTR and quality score are diagnostics we use to move that number — they are not the result, and they do not lead the conversation.

Where your sales process allows it, we import closed-deal outcomes back into the ad platform so bidding optimises toward partners you actually sign, rather than forms you merely receive.

FAQ

Pharma PPC — frequently asked

Still unsure? Ask us directly — we answer with a number, not a brochure.

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Can pharmaceutical companies advertise on Google?

Yes, within limits. Google restricts prescription-drug promotion and requires certification for certain healthcare categories, and rules vary by country. B2B advertising — franchise opportunities, contract manufacturing, machinery, export sourcing and recruitment — is generally permitted and is where we focus.

What does pharma PPC management cost?

Management starts at ₹24,999 per month, separate from your ad spend. For most B2B pharma campaigns a meaningful starting media budget is ₹40,000 to ₹1,50,000 per month depending on geography and competition.

How quickly do PPC leads start coming in?

Usually within the first two weeks. The first four to six weeks are largely a learning phase — pruning search terms and calibrating bids — after which cost per qualified enquiry typically stabilises well below its initial level.

Do you build the landing pages too?

Yes, and we insist on it. Sending paid clicks to a slow, general-purpose page is the most common reason pharma PPC underperforms. Our landing pages are built on the same static architecture as our websites.

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